There are three components you must understand to accomplish your goals and achieve your standards of success. 

Here at SIDECAR we are always pushing to be better than we were yesterday. Since you’ve signed on to join us we hope you have felt the atmosphere surrounding our company to be one of constantly trying to improve and deliver higher levels of value. An important lesson that comes with self-improvement and striving to be the best you can be is the concept of self-awareness. Being self-aware about what it is you do well and what it is that you don’t do well.

You might be aligning your mindset with revamping your business to expand to serve hundreds of more people per week. Some of you might be preparing to build a business that provides for your family far after you’re gone. Regardless of where your dreams are, the process it’s going to take to get there is going to be the same.

Before you set out to accomplish your goals, you need to become self-aware and downright practical in three different areas that we refer to as H3 — Heart, Hustle, and Humility.

You will create whatever you want to create in your life. What you need to understand is that there are levels to success. No level is right or wrong. We all have our own dreams. Your dreams may require a different level of success than mine do. My hustle is not your hustle and that is okay. We need to be honest with ourselves and self-aware about what it’s going to take in each of the H3 categories to reach that specific level of success.

Not everyone can see 500 patient visits per week or increase their patient volume by hundreds of patients. Accomplishing these feats would place you at a very high level of success. These are tremendous goals to have but they aren’t everyone’s goals. Regardless of what level your goals are on let’s examine how you are going to have to change and improve in different categories to achieve them.

Heart

Heart is about serving above yourself. It’s delivering truly great service by going above and beyond yourself to take care of the needs of others. It’s about possessing and displaying a servant heart. Everyone watching this segment right now has heart. You wouldn’t have gotten into this profession without it. Where you need to be honest with yourself is by examining where your heart truly is at this exact moment. Are you passionate about what you’re doing and do you wish to increase your reach and influence? Remember, passion is not a buzz word. True passion is something you’re willing to suffer for. Are you willing to suffer for your dreams?

Hustle

The hustle component is the one that’s going to require the most physical work. If you’re going to increase your level of success, your hustle is going to have to change in multiple different areas of your life. To serve more patients you’re going to have to physically change your body. Your energy levels are going to have to increase along with your physical conditioning if you want to physically be able to see more patients. You might need to hit the gym regularly for a month before your body will be capable of the increased physical stress that increased patient visits requires.

You’re also going to need to change your lifestyle habits that get in the way of you achieving the successes that you desire. Creating and operating a high volume, efficient, systems-based practice isn’t going to happen if you’re watching two hours of T.V. every night. It’s not going to happen if you’re only working twenty-four clinician hours during the week. Massive amounts of success are going to require massive amounts of action.

Additionally, your mindset is going to have to change. You will not be able to increase your future level of success by thinking at your current level. Big dreams stem from big thoughts and you’re going to need a lot of these if you want to see your dreams manifest into reality.

Humility

Finally, the humility component is going to be the biggest modifier that will provide the most scale for your success in either direction. Your ability to be humble and accept the need to change are going to directly increase or decrease your level of success. Understand that you’re not the smartest guy in the room, nor should you be. If you are open to coaching.. things will change for the better. If you are unable to get out of your comfort zone and be pushed to new things you are going to stay on the same level.

This is just the truth of what it takes to be ridiculously successful. “Overnight” success stories do not exist and there is no magic pill that is going to turn your practice around or elevate it to the next level. However, if you’re truly committed and I mean truly committed to improving your business, your life, and the lives of those around you, you can reach the levels you dream about.

It’s going to hurt. At times, it’s not going to be fun. If you’re pushing hard enough you are going to come to a point where you will want to quit. You might have to say goodbye to some people in your life that are holding you back. You will have to meet new people and expand yourself in your community. Operating at the levels of affluence you dream of is going to increase the chaos of your life. This can be controlled but not all of it. If you’ve got the desire and do truly want the dreams that dance through your head at night, then you can do it and, in fact, you will do it. And that’s where SIDECAR can help.

Your Reality

Some of you reading this today might be hovering around a number of patient visits that allows you to live comfortably. You haven’t quite reached the level of affluence that you desire or that you thought you would when you first began your career as a chiropractic entrepreneur, but you’re able to live a nice life with a nice salary and provide nicely for your family. You have achieved a certain level of success that you can and deserve to be happy with. But if you were truly happy with where you were, and viewed yourself as being as successful as you set out to be, you wouldn’t be here. So let’s find the areas where you can improve, become more efficient, tweak your mindset and start to change your current reality to give you and your business that boost you desire.

Some of you might be struggling. You may find yourself scraping to get by or even falling in the wrong direction. You’ve tried and failed and are looking for options to turn your business around. You’ve got no choice but to seek change and be hungry for improvement. You need to be obsessed, you’ve got everything on the line! What you need to realize is that there is something about you that is directly responsible for the levels you have been operating at. Understand that you not only have the desire to change and improve, but that you need to. It’s time to put your nose down and grind to turn this ship around. Understand that as soon as you commit, there is no going back. True commitment leaves no room for failure.

Honestly, starting from the bottom is going to make your success even sweeter. I myself only started to really grow when I reached my rock bottom. I had no choice! Many of the truly successful individuals in the world started from places that were much worse off than where you are now. Ghandi was in prison and Steve Jobs was fired from his own company! If you’re at this position, the humble component should take care of itself and all that’s left is checking where your heart is and hustling to get it done!

Some of you might be just starting out or may be in the preparation and planning stages of crafting your business. You have high aspirations and are ready to achieve your dreams. Understand that it’s going to take more work than you think to achieve your goals. It always does! If you easily achieve your goals, they were never goals in the first place!

Take a hard look in the mirror and align your dreams with the level of work you really want to put in. Understand that increasing your level of success is a multi-faceted process and accept that things may have to get worse before they get better. We want nothing more than to see you achieve your dreams. Celebrating breakthroughs with doctors is our favorite part of the job. So let’s get started on making your dreams a reality.

Let’s Ride,

Dr. Nathan Unruh, CXO SIDECAR

Inspired and looking to commit to the H3 principles? Reach out for a free gift! 

“A man without a smiling face must never open a shop.”

                                                          – Ancient Chinese Proverb

It’s as simple as it sounds. You need to smile in your workplace. Your team needs to wear a smile as part of their uniform.

I took my son to get a haircut recently. We walked in and were immediately asked “Phone number?”, “Last name?” with no smile and very little eye contact. Now, these were the right questions that needed to be asked. What was missing? A smile.

A smile is a big deal. Remind yourself and your team that regardless of what task you may be faced with, you’re never too busy for eye contact and a smile. What if your business is the only establishment that customer encounters a smiling face in that day?

You’ve probably experienced a time where you were treated like a number instead of a person. Someone was too busy staring at a computer to recognize you standing there. Employees may have been too busy talking with one another to serve you. This subtle detail is missed so much in business.

A smile is a little thing that goes along way. Ensuring your business consists of happy employees with smiling faces is another step in the right direction.

The bottom line – if you’re happy, tell your face!

Dr. Nathan Unruh, CXO, SIDECAR

Learn how to improve your decision making in just five seconds!

Decision Making is a skillset that too many of us struggle with daily. We get stuck and can’t take the next step.

What is preventing you from taking that next step? Is it fear? Anxiety? Risk? Are you worried about making the wrong decision? Are there outside parties involved that may or may not agree with your decision?

Regardless of the external circumstances, you are going to have to make the decision.

One key to improving your decision making is to provide yourself and others grace when the outcome isn’t perfect. Decision making doesn’t operate as an all-or-nothing principle. The most important aspect of decision making doesn’t lie in the initial decision, but the ability to follow up by pivoting, adapting, and making adjustments. Think of decision making as a wheel that keeps on turning getting you closer to your goal. After you make the first decision, make another one, then another one – each one improving and building upon the next.

The 5 Second Rule

I read a great book that impacted and increased my ability to make decisions immediately. The book is called the “5 Second Rule” written by Mel Robbins. She also has a TED Talk on the subject. The gist of the book is this: when faced with a decision count down from 5 and decide.

“5,4,3,2,1 DECIDE!”

It sounds simple but the effects are profound.

My family and I implemented the 5 Second Rule when we took a vacation to Phoenix, Arizona. That one weekend we used the 5 Second Rule to make every decision we were faced with. 90% of the time we were happy with the outcomes and 10% of the time we had to make better follow up decisions.

Decision making is such a life skill and the 5 Second Rule is a quick, tangible way to help you improve in that area.

Read the book, and decide!

Let’s Ride,

Dr. Nathan Unruh, CXO, SIDECAR

What is special about your office experience?

As chiropractors, we compete every day in a very crowded healthcare market. However, chiropractic care isn’t limited to competing in just one market. We also compete in the service industry. Each and every day you’re not only competing against other medical practitioners in town, but also the local coffee shop! Research shows that consumers spend money based on the level of experience they feel they had. If the consumer feels their experience was exceptional at your office compared to anywhere else; they are more apt to allocate their resources accordingly.

Your patient is comparing you to their last best experience.

So how do you give your business that little something special? Anticipating needs is a great place to start. It’s simple. If it’s raining outside, greet your patients at their vehicle with an umbrella and a smile. If it’s hot out, offer them a bottle of water. That little something special is a low-cost, high-value opportunity. Simply learning and remembering a patient’s name can boost the experience.  Take advantage of each little opportunity and watch how it adds up over time to enhance the overall patient experience in your office.

Dr. Douglas Sea