Tag Archive for: business

The story behind Chrome

The SIDECAR founders wrote Chrome a couple years ago to distill our principals on branding and marketing.

In reviewing the book, I had that flashback moment to the early days of my practice. It’s the experience I wrote about in the introduction. It’s always humbling and gratifying to rea

d it because it’s a reminder of how far we’ve come at SIDECAR and how fortunate I’ve been. 

At any rate, I wanted

 to share that experience with you from the introduction.  

Here you go: 

I wrote Chrome because I believe that your business can shine without advertising. Really shine. 

I know what you’re thinking: ‘That’s easy for you to say. You already have a successful practice.’ Trust me, it wasn

’t always that way. 

I can still remember the internal struggle I felt trying to convince myself to get out of the shower in the mornings. Faced with the challenge of piecing back together the mess I had made in my business and the struggles it placed on my personal life. 

I remember lying in bed at night and not sleeping, for days. The constant dialogue going on between my ears as I tried to find solutions to all the daily problems. 

I remember having an office full of billing staff; not making any money and being constantly barraged with problems we created. 

I remember thinking that the answer was an influx of new patients, and trying everything to accomplish that: doing spinal screenings, hosting dinners with the doctor, and pedaling every community event trying to spread my business. And while those new patients made me work harder – a lot harder – things didn’t get any better. 

I’ll never forget my wake-up call. 

I was confronted by the person I had abdicated my financial operations to with alarming news. He alerted me to the fact that we weren’t going to make payroll that week. I looked at him, a little bewildered, and told him that we would be ok, just let the line of credit take care of the short fall for the week. 

He told me the line of credit was maxed. 

My $200,000 line of credit was maxed out! 

After all the hard work – all the hours I had put into my business – I was $200,000 in the wrong direction. 

I realized at that moment that I had to change. Nothing was going to get better until I got better. That defining moment led to where we are today. 

The concepts are simple but that doesn’t mean the process is easy! The steps to build your brand and a world-class patient experience are simple, but the time and the hustle it takes to accomplish it isn’t easy! 

The steps to improve your communication skills with patients is simple, but the process of changing your behavior, leaving your agenda at the door, and connecting on an individual basis isn’t easy! 

But what I discovered is that doing it on your own is impossible. Chrome contains everything I’ve learned about branding, marketing, and advertising a chiropractic business. It’s the road map I followed to pay off my student loans, climb out of debt, impact my community, and enterprise my business to include several office locations. In short, it’s how I resurrected my chiropractic dream. 

I know it can do the same for you. 

 

Chrome

 

 

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Keep on Defending Your Castle

When we say control the controllables – it is important to stay Expanded!   Think of trying to unfurl a sail when are knots in the rope. It cannot be done! 

Use every area of your life to make sure you are defending your Castle in every way you can think of. Stay strong using the three H’s – Heart, Humility and Hustle. 

Financial:  Look for ways to protect yourself, your family and your business. Trim the fat. Use the Crisis Survival Kit. 

Family: Protect them and keep them safe. Help them manage THEIR fears. Communicate to them.  Ask them questions and most of all love them. 

Spiritual:  Create or enhance your rituals, praying, meditating, and pay attention to you — breathe. Look for positives in your life daily (there is always a silver lining). Have unrelenting faith! 

Social:  Stay connected through social media, share jokes, use facetime, what’s app, send videos, listen to music, sing your heart out and dance like no one is watching. (Because they aren’t). 

Physical: Get outside, work out, practice self-love, eat right, limit your sugar, smile and if all else fails — as Dr. Frank used to say – do naked jumping jacks. 

Intellectual:  Program your brain. Write three things you are grateful for every morning. Stop whining and blaming. Read something to reinforce a growth mindset.  Speak with like-minded people. OWN why what I do matters. Be mindful of your words! Adjust them accordingly (I want to vs. I have to). 

Career: Stay connected, study, increase your commitment level, train every day.  Stay creative together. Share ideas! CALL THE HOTLINE! 

Pray like it all depends on GOD! 

Work like it all depends on YOU! 

Your Sidecar Team. 

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The Business Survival Kit 

Daily life has been upended by the coronavirus pandemic.  

At SIDECAR we’ve been gathering all the information we can to help chiropractors through this crisis.  

What I keep coming back to is this singular message: Control the controllables.  

I’m sure you’ve probably seen or heard that phrase in other communication from us. But that’s not enough. This is the time to not only make sure you get through the pandemic – and it will end – but also prepare to grow your business when the stress eases.  

We changed the focus of this month’s Fuel Tank to “Business Survival Kit: How to stay proactive during a crisis.” That session is Thursday at noon central. You can still sign up here.  

It’s also available in replay afterward. Watch for that link soon.  

Our guests on the webinar are Dr. Ray Foxworth, Bill Esteb and Dr. Shahana Alibhai.

Dr. Foxworth’s participation, and other efforts by CHUSA, was highlighted this week by Chiropractic Economics on their website, chiroeco.com. Read that here.

We’ve also created the Coronavirus Business Survival Kit for download. You can get that here.   

The kit includes: 

  • Ten activities you and your staff can do now to not only survive but prepare to grow. 
  • A two-week email campaign to stay connected to send to your patients.  
  • Images that match the emails to use on social media. 
  • A Power Point presentation you can use to educate patients or other groups.  

These are two resources we hope you’ll take advantage of in the near term. The SIDECAR crew is committed to serving you during difficult times as well as good.  

We will ride alongside you through coronavirus… and beyond. 

 

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Your billing boat may be leaking money

There’s an old saying, “You don’t know what you don’t know.” 

It’s more than a clever turn of a phrase. There are real world applications when it comes to the billing system in your chiropractic business.  

That’s one of the things we’ll be talking about during the next SIDECAR Fuel Tank at noon central time on Thursday, March 19. 

The session is called the “Slay the Dragons of Billing to Rescue Your Bottom Line.” Register now to save your spot in this informative – and potentially money saving – webinar.  

Going back to what we don’t know. That’s the rub isn’t it?  

The world of reimbursements grows more complex each year. Do you feel like you are keeping up? Or have you turned your financial future over to one staff member, charged with tracking all the rules and regulations? 

As well-meaning as that financial staffer may be, they may not be able to decipher insurance regulations and obligations either.  

Or, and isn’t this possible, your trusted employee also doesn’t know what they don’t know. 

In preparation for our discussion on March 19, we’ve prepared a one-pager: “Six questions to find Out if your billing system is leaking money.” Download it here. 

We hope that it helps you at least get an idea of what you don’t know and put you on a firmer footing when it comes to billing and, ultimately, your business.  

Then we’ll dive deeper in the Fuel Tank on March 19.  

Remember, even if you have a conflict and can’t make the live version, sign up anyway. That way you’ll get links to watch the replay when you’ve got more time. 

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Understand your personality to connect with others

We talk about communication all the time.  

How many times have you heard; we don’t communicate well as a company? Or my boss doesn’t listen to me. Or my wife. Or my husband. Or my kids. 

It’s over and over. 

The problem is that we don’t understand what that means. We don’t know why we can’t communicate, and it gets chalked up to “they’re just different kinds of people.” 

Which is exactly right, though slightly misstated. More specifically, people have different personality types. Understanding those broad classes of personality is the first step toward happier and more productive relationships. 

I’ve been thinking about this a lot lately because it’s the topic of the SIDECAR February Fuel Tank. My guest is Dr. Tony Alessandra, an expert in this field.  

You may recognize Dr. Tony if you are active in our training programs (and you should be). His courses offer a practical approach to figuring out who you are, how to read others and how to use that information to connect with people.  

In my preparation, I ran across this information from Dr. Tony that I think sums it up pretty well.  

You can download a one-pager here to review later but I’ve included some of the information below.  

I hope it gets you excited for the Fuel Tank. I hope to see you there.  

Here are the seven areas where behavior assessments can be beneficial: 

1) Improve Hiring & Selection 

The right person in the right job is priceless. The wrong one is a nightmare waiting to happen. Accurately identify job applicants BEFORE the interview, make scientifically informed judgments and build an organization of A+ employees. 

2) Increase Sales  

Teach your sales team powerful behavior profiling skills. Empower them to identify— to your organization’s advantage— observable behaviors, then adapt their selling style to ft the customer’s buying style.  

3) Improve Customer Service  

Know in advance that your people believe in your organization and care about your customers. Better equip and train your customer support team with the invaluable communication and behavior profiling skills that pay countless dividends.  

4) Increase Productivity  

Identify with scientific accuracy the strengths and shortcomings of each employee. Create observable action plans, from the data, that maximizes your organization’s talent.  

5) Reduce Employee Turnover  

Ensure the best possible positional job “fit” for each new hire. Great fit means stronger retention rates, which lowers the costs associated with turnover.  

6) Customize Employee Training Model  

One size fits ONE, not all. Learn how each person learns best and get them back to productivity sooner. 

7) Team Building  

Know who fts with whom in advance. Create your teams based on compatible skills and traits, not just generic ideas of balance. Top-level teams are comprised of behaviorally compatible members with an optimal array of complimenting proficiencies. 

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There’s Just Not Enough Time!

Have you ever felt like there just wasn’t enough time in the day to accomplish everything you set out to do?

Everyone has the same amount of time. Barring any event that reduces or ends the amount of life someone experiences, time is constant.

Let’s do the math:

  • 24 hours per day
  • 168 hours per week
  • 8,760 hours per year

As long as you and I are both alive, we’ve got the same amount of time.

The Truth

According to the Bureau of Labor Statistics, the average person spends three hours per day watching T.V. Three hours per day equates to 21 hours per week. This ultimately adds up to 1,095 hours per year!

12.5% of an entire year spent watching T.V.

You may be thinking, “That’s not me, I don’t watch that much T.V.!”

What about time spent on your cell phone? Social Media, Messaging, Internet usage… Most reports done show that the average person spends around four hours per day on their phone!

The point that I’m trying to make here is this: You have plenty of time to accomplish what you truly want to accomplish.

Television

The average person spends 12.5% of each year watching television.

Subtraction

If you are feeling pressed for time and constantly find yourself “running out”; re-examine exactly where you are allocating your time. The key to improving your efficiency and ultimately growing is through subtraction. Success is never about adding; it’s always about subtracting! Subtract anything that is not aligning you closer to your vision. Eliminate the wasteful screen time spent on TV or your cell phone.

You might be thinking, “I don’t waste time!” My response? Business does not equal productivity.

If you feel you are being efficient with your time but still don’t have enough, examine the tasks you are performing.  

A great principle that we teach at SIDECAR is the one-minute principle. This principle helps to identify exactly how much time you may be wasting in your day. Taking inventory of your time will help to expose growth areas.

Here’s some perspective: every great idea, product, event, or thing that has ever occurred on this Earth stemmed from a person who had the same amount of time that you do!

You have plenty of time. Start making the most of it.

Let’s Ride!

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

To find out more about the one-minute principle and how to apply it to your business give us a call at 1-877-727-2705.

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Teaching Your Employees the Importance of “Playing Hurt”

Instilling the concept of “Playing Hurt vs. Playing Injured” in your company culture is crucial in your ability to lead your team effectively.

How many times have you told yourself or your employees to “Rub some dirt on it!” or “Shake it off!” in the last few months?

What I hope to illustrate in today’s blog is defining the concept of “Playing Hurt vs. Playing Injured” and how you can incorporate this lesson into your company culture.

Playing Hurt

Being hurt is challenging. When you’re feeling under the weather it’s easy to head back to bed and chalk the day up as a loss. However, as the leader of your business you must come to a quick realization. Ultimately, you set the tone for your company and are directly in charge of your company’s culture.

If you have a stuffy nose or don’t feel quite right, you can still go to work. You can go to work and you can perform to the standards you’ve set for yourself and your employees. A majority of the time it comes down to your mindset. You don’t have a choice, you have a responsibility to the people you serve. This is the mindset you need to instill in your company culture.

Playing Injured

Playing Injured is a different story. If you or your employee is in rough shape and has no capability of performing the required work duties; then it’s probably not safe to come in to work. The reality of this situation is that it is rare! Encouraging a healthy lifestyle to your team will help combat the likelihood of this occurring. If an employee is constantly “injured” you may need to step in as a leader and help resolve other situations in that employee’s life.

Teaching Your Team to Play Hurt

If you’re under these people, you’re probably injured!

The Small Business Reality

99.7% of all businesses in the United States are small businesses. Your business falls into this category. A small business is going to struggle to grow if it is consistently missing 25-50% of their workforce. Understand the magnitude of missing one employee when you consistently operate with a team of less than five people.

Set the edges with your employees and lay the guidelines for what you tolerate. You can play hurt; you can’t play injured. At the end of the day it’s not about you; it’s about the team coming together to work towards your business’s vision.

When an employee is out of the office for whatever reason. Have Plan B ready to go. If that doesn’t work try Plan C. Whatever your plan may be, just get the job done. If you need to have PRN staff, a bullpen of candidates available at a moment’s notice: your spouse, kids, uncle, neighbor… Establish a pool of individuals that know what to do and can operate in your business in a bind.

 

Dr. Nathan Unruh Dr. Nathan Unruh, CXO, SIDECAR

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Spectators and Players

In your business, you can choose to be a spectator or a player. Which one are you?

I talk with a lot of doctors and business people who have elaborate plans for their future. They tell me about their great ideas and the things that they want to do. Most of the time, these plans remain just that, plans! At SIDECAR we refer to this stage as “getting ready to get ready”.

The common theme when I talk with these types of people is that they always have something to say about those in their field that are out doing things. They remind me of spectators watching an event take place. These people are riddled with opinions including things like: “Why didn’t he do this?” or “Why didn’t she see that?” They tend to think that they understand the game quite well from there vantage point.

Spectators Everywhere

I tend to find that there are a lot more spectators than there are players on the field these days. The reality of the situation is this: the players, people partaking in the event, are the ones making the difference. These people are training to win and are willing to take a position in front of the spectators, put on their best performance, take any criticism they receive, and build on it.

There are always going to be spectators. Not all spectators are bad, they are a necessity for the game to take place. However, if you find yourself thinking like a player but acting like a spectator, that’s when problems arise.

Spectators vs Players

There’s always going to be more spectators.

Which one are you?

Are you a player or are you a spectator? Are you willing to put your best foot forward and take action even though you may not have all the details worked out? Players are constantly training and improving so when it comes time to hit the field they are ready. Players understand that regardless of how well trained they are, during the performance unforeseeable things can take place and require adaptation. The more the player trains the better he or she will be at handling the unforeseeable circumstances.

The spectator has a pretty cushy job. He gets to sit in a spot way up high where he can see it all, snack on some popcorn, and proclaim his opinion to all those around him.

If you desire to be a player, lose the mindset and work ethic of a spectator.

A coach once told me, “Players make plays, players win games.”

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

 

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Preventing Burnout in Your Practice

Learn how to prevent and combat burnout in your life.

Burn out is becoming a well-chronicled psychological issue for many in the business world. If you feel you may be experiencing serious chronic burnout, we encourage you to seek professional care. However, if you experience the more common occasional feelings of burnout, let’s examine this together a little more closely.

What is Burnout?

The scientific definition of burnout is “the reduction of a fuel or substance to nothing through use or combustion.” A fire burns out when it has completely run out of fuel. We as humans are no different. From a biological standpoint, our bodies will burnout if not given ample fuel to power us through the day.

In our working lives, it’s important that we combat burnout by consuming the proper fuel. As doctors, we are given the sacred trust of caring for patients. While possessing this sacred trust is an awesome responsibility, if not handled correctly it can quickly become a negative drain. To meet the needs of others we must make sure we take care of our needs first. A battery cannot give off that which it does not have!

How to Combat Burnout 

There are several steps you can take to combat burnout. First, increase your fuel intake. The SIDECAR Rejuvenation System exists to serve this very purpose. It’s important to schedule trips and vacations before you feel you need one. We’ve found that if you’re in the office thinking you need a vacation, it’s too late! Secondly, decrease the negativity. Any negative sources of energy in your life will contribute to the feeling of burnout. The surroundings and energy you expose yourself to outside of work need to be positive. Taking in negative energy is the same as eating empty calories, you won’t end up satisfying your hunger and over the long run it’s going to have severe detrimental effects on your health.

If you are taking in the proper amount of good, healthy fuel it’s going to be impossible for you to experience burnout.

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR  

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The Five Things I Do Every Morning

Over the years I’ve developed a routine that allows me to be my best every day. 

What is the most important time of your day?

The most important time in my day is the first 30 minutes. Why? The first half hour of my day gives me the opportunity to check my attitude and determine where my perspective is. I sit quietly and reflect in a state of gratitude. I think about everything that I am thankful for. Gratitude is crucial for achieving success.

You can’t be blessed with more if you aren’t grateful for what you currently have.

My Morning Routine

From a tactical standpoint here is a list of what I accomplish in the first 30 minutes of my day:

  1. Read a daily devotional. This is my time to be alone with God. This devotional always helps set my perspective for the day and allows me to start my day off thinking.
  2. Review my SIDECAR Throttle. I go through all my 90 day commitments and track my progress.
  3. Plan out my day and write everything down. From 6 A.M. until I go to bed, I plan every minute and every hour. I write down what I’m going to do each hour of that day, what my tweener time activities are, the people I want to contact, thank you’s I want to write, and activities I want to get done.
  4. Find a quote that I want to think about and write that down.
  5. Write down my goals.

At the end of my day I reflect and review on what went well, what I didn’t get done, and re-write my goals.

Develop Your Routine

I’ve found over the years that I am at my best when I start my day in the following fashion. Zig Ziglar famously said, “We all need a check up from the neck up.” I utilize the first 30 minutes in my day to do exactly that! I’m not writing this blog post to say that you need to adapt my routine. Develop your own routine! Find out what you need to do in the first thirty minutes of your day to allow you to be at your best.

Dr. Nathan Unruh

Dr. Nathan Unruh, CXO SIDECAR

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