7 Seconds to Success or Failure

Think about the first impression people have of you as a door to success.

Make a good impression and the door opens. Do it poorly and it closes.

Open. Closed.

Success. Failure.

You have seven seconds.

It’s a harsh reality but it’s true. People will judge you based on that first impression. They will interpret any information after that through the prism of that first impression.

In the battle for better business, you can’t screw that up and expect to succeed.