We’re going to talk about one of my favorite subjects: time. Time is a very interesting concept. You can’t manufacture more of it. We all have the same 168 hours per week. We all have the same amount of seconds every week and the same amount of minutes. Time is the number one product for many of us, because that’s all we have. It is the currency of experience and is the first key component of delivering a transformational experience, no matter what you do for a living.  


When you ask the question, “What are you doing?” and someone says, “I’m killing time,” I want to say “Are you are really killing time, because I would contend you’re killing something else.” You’re not killing time. You’re killing opportunity, because time represents opportunities. Look at how you’re maximizing your time. When we look at managing our time and getting intentional about our time, many more things can happen in our lives.  


I encourage you to do a time optimization exercise where you write down what you’re doing every minute of the day and then you categorize it. Should you do it? Should you delegate it or dump it? Does it bring you energy or does it take away energy? Do the exercise for one to three days. I try to do it once a month because I know that my time is my most valuable asset. I know my time is how I deliver amazing experiences. I know what my time is worth down to the minute and even the second. I want you to be intentional about your time. I want you to optimize your time, because if you keep killing time, you’re killing opportunities.