Tag Archive for: compete

There’s an opportunity out there you don’t know about – and they don’t know about you 

Guess what percentage of the population has a favorable opinion of chiropractors.  

Seventy-five? Eighty? 

It’s more like 50 percent, according to a recent poll by the Gallup organization.  

Which may lead you to think, “50 percent doesn’t like us!” What a disaster! 

But that’s not what the poll said.  

The question was whether they agreed with this statement: Most chiropractors are trustworthy. 

Only 9 percent said they disagreed with the statement. That’s pretty good. 

Fifty-two percent said they agreed with the statement. That’s not terrible, though we’d like it be better. 

But think about this: Thirty-nine percent of the people polled said they didn’t know or were neutral on the question.  

Almost four out of ten.  

That’s a huge opportunity for chiropractors.  

They need to hear our story. How we reach these people? Marketing. Branding. Advertising.  

Yes. But what works? You can throw money at the opportunity and never move the needle.  

We’ve distilled the foundational principles of marketing in our book, “Chrome.”  

“Chrome” is a concise guide to the basics of achieving affluence with your chiropractic practice by building a shiny brand. At the core are the twin pillars of the right marketing and designing a memorable patient experience. 

Let’s go back to the poll for a moment. 

These are the people who’ve never been to a chiropractor. They have no opinion on trustworthiness. But many of them have an impression. They are frightened or distrustful of anything new, or just don’t have the information. This is where we can shine. 

But we know this. You don’t start with spending a bunch of money on advertising.  

Radio, TV, print, online – they all have their place at the end of the process. Not the beginning. 

As we discuss in Chrome and reinforce in SIDECAR’s training, there a prescribed order to marketing.  

It starts with operations. The systems and procedures in your practice must be tight. Your teams must understand how they fit into the whole process. What are the expectations for them? What does that look like in your practice?  

That lays the foundation for designing memorable patient experiences. When you deliver on that promise, it leads to more and better referrals from your happy and enthusiastic patients. Those steps, properly executed, create your shiny brand.  

Only then is it time to use traditional advertising. Then you’re adding fuel to the fire.  

Without that shiny brand, you’re just burning money.  

Marketing Services
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There’s Just Not Enough Time!

Have you ever felt like there just wasn’t enough time in the day to accomplish everything you set out to do?

Everyone has the same amount of time. Barring any event that reduces or ends the amount of life someone experiences, time is constant.

Let’s do the math:

  • 24 hours per day
  • 168 hours per week
  • 8,760 hours per year

As long as you and I are both alive, we’ve got the same amount of time.

The Truth

According to the Bureau of Labor Statistics, the average person spends three hours per day watching T.V. Three hours per day equates to 21 hours per week. This ultimately adds up to 1,095 hours per year!

12.5% of an entire year spent watching T.V.

You may be thinking, “That’s not me, I don’t watch that much T.V.!”

What about time spent on your cell phone? Social Media, Messaging, Internet usage… Most reports done show that the average person spends around four hours per day on their phone!

The point that I’m trying to make here is this: You have plenty of time to accomplish what you truly want to accomplish.

Television

The average person spends 12.5% of each year watching television.

Subtraction

If you are feeling pressed for time and constantly find yourself “running out”; re-examine exactly where you are allocating your time. The key to improving your efficiency and ultimately growing is through subtraction. Success is never about adding; it’s always about subtracting! Subtract anything that is not aligning you closer to your vision. Eliminate the wasteful screen time spent on TV or your cell phone.

You might be thinking, “I don’t waste time!” My response? Business does not equal productivity.

If you feel you are being efficient with your time but still don’t have enough, examine the tasks you are performing.  

A great principle that we teach at SIDECAR is the one-minute principle. This principle helps to identify exactly how much time you may be wasting in your day. Taking inventory of your time will help to expose growth areas.

Here’s some perspective: every great idea, product, event, or thing that has ever occurred on this Earth stemmed from a person who had the same amount of time that you do!

You have plenty of time. Start making the most of it.

Let’s Ride!

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

To find out more about the one-minute principle and how to apply it to your business give us a call at 1-877-727-2705.

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Spectators and Players

In your business, you can choose to be a spectator or a player. Which one are you?

I talk with a lot of doctors and business people who have elaborate plans for their future. They tell me about their great ideas and the things that they want to do. Most of the time, these plans remain just that, plans! At SIDECAR we refer to this stage as “getting ready to get ready”.

The common theme when I talk with these types of people is that they always have something to say about those in their field that are out doing things. They remind me of spectators watching an event take place. These people are riddled with opinions including things like: “Why didn’t he do this?” or “Why didn’t she see that?” They tend to think that they understand the game quite well from there vantage point.

Spectators Everywhere

I tend to find that there are a lot more spectators than there are players on the field these days. The reality of the situation is this: the players, people partaking in the event, are the ones making the difference. These people are training to win and are willing to take a position in front of the spectators, put on their best performance, take any criticism they receive, and build on it.

There are always going to be spectators. Not all spectators are bad, they are a necessity for the game to take place. However, if you find yourself thinking like a player but acting like a spectator, that’s when problems arise.

Spectators vs Players

There’s always going to be more spectators.

Which one are you?

Are you a player or are you a spectator? Are you willing to put your best foot forward and take action even though you may not have all the details worked out? Players are constantly training and improving so when it comes time to hit the field they are ready. Players understand that regardless of how well trained they are, during the performance unforeseeable things can take place and require adaptation. The more the player trains the better he or she will be at handling the unforeseeable circumstances.

The spectator has a pretty cushy job. He gets to sit in a spot way up high where he can see it all, snack on some popcorn, and proclaim his opinion to all those around him.

If you desire to be a player, lose the mindset and work ethic of a spectator.

A coach once told me, “Players make plays, players win games.”

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

 

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Dominate vs. Compete

Dominate vs. Compete… What’s the difference? Similar words; but, understanding the details will help you take steps towards accomplishing your goals espanolfarmacia.net. 

Dominate

To dominate you must have a commanding influence and exercise control. In order to dominate, you or your service must be the most important or conspicuous. To dominate means to be in a commanding position. Domination requires mastery, and it requires that you and your business offer more. To dominate means that you are in a league all by yourself. Your only competition is you!

Compete

To compete you must strive to gain or win something by defeating or establishing superiority over others who are trying to do the same. To compete means that you participate, try to keep up with, keep pace with, be in the same league, come near to or come close, and/or compare yourself with the other competitors.

The difference

To compete means spending time looking over your shoulder at your competition. To compete means doing the same things that everyone else is doing and just trying to get a little ahead of the next guy. To dominate means to press forward looking straight ahead giving it all you’ve got. To dominate means to race against yourself and consistently push past your “limits”.

When you begin to dominate people will ask how you operate at the level you do. Trust us, it’s a fun question to answer!

Dominate, and abundance is yours!  

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

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The Titration Effect and Your Business

You never know which action you take is going to result in your breakthrough. Intentional effort in everything you do will result in reaching higher levels of success.

If you’ve ever been to a swimming pool you may have seen a lifeguard or pool employee checking the chemical balance of the water. The process used to analyze the water is a method known as titration.

The basics of the titration process are as follows. The person checking the pool uses drops of different test chemicals to assess the chemical levels of the water. By adding the test chemicals one drop at a time, the employee can determine the exact chemical level of the water based on the number of drops it takes to change the color of the water. Once the water changes color, the person stops adding drops and is able to calculate the answer.

What Can Titration Teach Us?

What may surprise you about titration is the lesson it can teach us regarding our business and life in general. With titration, the person performing the test does not know exactly which drop is going to trigger the result. It may be the first, 10th, or 50th drop before the answer is revealed.

Now, if you were to have a group of school children watch someone perform this experiment and ask them which drop caused the change in the water color, the majority would say the last drop! By thinking critically about this scenario, we understand that without any of the drops before it, the result would not be achieved. Therefore, each drop is just as important as the next!

Titration effect

Every single drop matters

Drip by Drip

You never know which action you take is going to lead to the results you are pursuing. What we do know is that little by little, over time, the actions you take will amount to a result. If you stop taking action because you’re not seeing results or you think you’re never going to reach your goals; you could be one action away from your breakthrough.

This example can apply to the health of our patients as well. Who knows if the patient’s health crisis was triggered by the first cigarette or the hundredth? The first greasy meal or the last one?

To see results and achieve success you’ve got to take constant, intentional action. Every drip matters. Consistency is key and the more drips you can make the sooner you can start to see results.

Drip by drip, action by action.

Let’s Ride!

Dr. Douglas Sea, SIDECAR

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Lombardi Time

One of the truly great coaches of all time, Vince Lombardi, is well-known for leading the Green Bay Packers to multiple Super Bowl Championships. To this day, the winning team of the Super Bowl receives the prized Lombardi Trophy. One of the many things Lombardi is known for includes the speech he would give at the first practice of every season. He would start his speech by holding up a football and stating, “Gentlemen, this is a football” before going on to discuss the fundamentals of the game.

In studying history, what I truly find remarkable is the consistent theme of leadership that holds true regardless of the era or generation. There are certain characteristics of leaders that transcend time. Vince Lombardi was a student of fundamentals. At SIDECAR, you will hear us preach the importance of fundamentals in your business. Fundamentals serve as the foundation: the stronger and deeper your foundation, the larger your business can grow and scale.

One fundamental that Lombardi instilled in his teams is what is referred to today as “Lombardi Time”. Under Lombardi’s instruction, if a practice was scheduled to begin at 9:00, you were expected to be on the field, dressed and ready five minutes prior. Essentially, you were ready to be ready for that day’s practice.

The concept of “Lombardi Time” can be used in your office as well. If you are scheduled to begin your shift at 9:00 A.M. you should be in the office five minutes prior ready to take on the day. Now, most techs begin the day with administrative or paper-time responsibilities. Lombardi Time doesn’t mean you start those duties five minutes early. What it does mean is that you make sure you are fully ready to embrace those duties before 9:00 A.M.

If you or a team member regularly struggles with getting ready for the day, or if getting to work on time proves to be a challenge, try installing Lombardi Time in your business.

Dr. SeaDr. Douglas Sea

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8.4%

We’ve all heard the phrase, “every second counts.” This statement is true. We all know how valuable our time is. On the contrary, we also know that one bad day doesn’t make a bad week, one bad week doesn’t make a bad month, one bad month doesn’t make a bad year, and one bad year doesn’t make a bad career. The same holds true for a good day, week, month, or year!

I love looking at numbers. Remember, that which can’t be measured can’t be managed! So how can we quantify a month? A month is approximately 8.4% of one year. 8.4% is a funny number, depending on how you look at it can make it appear like a large or small portion of time. I’m not sure whether it’s a small or large number, but one thing I do know is that 8.4% is significant. When that 8.4% is gone, it’s gone!

So, how did the last 8.4% of your year go?

If it went well, great! That’s 8.4% of your year marked up as a success! Did it not go so well? That’s alright! You’re out that 8.4%, but there’s still plenty of opportunity to make up ground!

Statisticians have determined that 87% of people give up on a goal they set after only one month. After only 8.4% of the year; almost nine out of ten people give up on their goals.

Perspective is powerful. Understand how much value each month brings to you and your business. Commit to your goals and be a part of the 13% that follows through on them!

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

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Be the Stream

In life you can be the stream and dictate your actions, or you can choose to stay stagnant. 

A stream is a small body of water that is constantly flowing. The stream is always running, continuously moving; it never stops. Around corners, through trees, the stream carves its own path. The stream slowly erodes and creates its own route. Even large rocks are no match for the consistent flowing water of the stream.

You need to be the stream in your life. Keep moving, keep pushing, strive for more. Remain consistent in everything you do and watch as you erode obstacles and create your own path. A stream never stops to take a rest. You can’t afford to rest, either. Over time a stream will wear out anything in its path; you need to possess the same demeanor.

A stream is active, it creates movement and generates action. The rock is passive. The only action the rock experiences is done unto it by another force. Eventually, the rock gives way to the desires of the stream.

Comfy Rocks

Are you stuck being a rock? Have you found yourself a “comfy” spot on the river bed where you’re safe from the flowing stream? I hate to break it to you but that stream’s time will come and you will be at the mercy of the stream! Outside circumstances, perhaps a large rain storm, may cause the stream to expand its reach and suddenly sweep you under.

Do you see the paradox here? If you’re the stream and it starts to rain, you’re going to pick up speed and start moving faster and creating a bigger path for yourself. If you’re the rock, you will be at the mercy of a larger, faster stream.

The opposite is also true, if the weather dries up your stream may become smaller. None the less, the stream will continue to flow and move until it is replenished.

You need to be the stream. There are enough rocks idly sitting by in your market and community. Differentiate yourself and make a difference by creating your own path.

Intention. Effort. Action.

Keep Flowing!

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

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How I’ve Developed Myself as a Leader

Becoming a better leader isn’t an overnight process. Following the Hierarchy of Leadership has helped me to enhance my leadership capabilities.

Leadership is a hot topic in the world of entrepreneurship and personal development. Many people have the desire to become a better leader, but do not have a plan in place to turn their thoughts and dreams into reality.

The Hierarchy of Leadership can be utilized as a ladder to becoming a better overall leader. The hierarchy of leadership is as follows: lead yourself, lead your family, lead your team, and lead your community. This model is a progression, you will struggle to lead others if you first cannot lead yourself.

Lead Yourself

If you desire to improve yourself as a leader, first examine your ability to lead yourself. Can you walk the walk? Are you able to execute on your own personal desires? Do you find yourself making excuses and justifying them with your actions?

This is the foundation and most important component of leadership. Effective leaders are extremely self-disciplined, intentional with their actions, and self-aware of who they truly are.

If what you want to achieve requires getting out of bed at 5 AM; you have to get yourself out of bed at 5 AM.

Lead your Family

After you’ve harnessed the ability to lead yourself, focus on leading your family. Those that surround you day in and day out! Whether this be your spouse, children, or other loved ones – develop the ability to lead them.

Your family will expose more about you and your leadership abilities than any other demographic. Your ability to communicate properly, make tough decisions, and lead day-in and day-out will be manifested in a family setting.

Lead your Team

Your team is similar to your family; in fact, you probably spend more time with them than you do your true relatives! The people you interact with everyday when you step foot in the office comprises your team.

Leading your team requires developing and implementing a vision, mission, values, code of honor, and “We Believe” statements. Your ability to lead will be directly determined by your ability to get your team to buy-in and commit to honoring these values.

Your ability to lead your team will determine your capability to serve those around you.

Lead your Community

The last step in the Hierarchy of Leadership is the ability to lead your community. By the time you’ve reached this point you should be confident and comfortable with your ability to lead. Leading in your community is simply an opportunity to extend your leadership skills elsewhere and serve.

To an extent, if you’ve reached this level of leadership ability it is your duty to go out and lead the community you live in. Possessing this level of leadership is rare and doesn’t come by chance. Reaching out at this level will allow you to leave an impact greater than you may have imagined.

Final Thoughts

Leadership isn’t easy and it isn’t for everyone. If you truly desire to become a better leader, examine where your leadership ability falls along the Leadership Hierarchy model.

The best advice I can give? Start by learning to lead yourself.

Let’s Ride!

Dr. SeaDr. Douglas Sea, CTO SIDECAR

To learn more about Dr. Douglas Sea click here. 

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